NEW YORK CITY (News First) – The Dutch data protection watchdog has issued facial recognition startup Clearview A.I. with a fine of 30.5 million euros or $33.7 million over its creation of what the agency called an “illegal database” of billions of photos of faces. The Netherlands’ Data Protection Agency also warned Dutch companies that using Clearview’s services is also banned. 

The New York-based company didn’t immediately respond to an email seeking comment on Tuesday. The data agency said that Clearview A.I. “has not objected to this decision and is therefore unable to appeal against the fine.” The agency said that building the database and insufficiently informing people whose images appear in the database amounted to serious breaches of the European Union’s General Data Protection Regulation.

Clearview AI is a privately-owned, U.S.-based company, dedicated to innovating and providing the most cutting-edge technology to law enforcement, government agencies and the military to investigate crimes, enhance public safety, secure our communities, and provide justice to victims.